We’ve previously presented some of the dos and don’ts of MDF program implementation—along with a brief guide on how to best plan your MDF spend initiatives. So, now that you’ve been assigned some MDF (market development funds) and have...
We’ve previously presented some of the dos and don’ts of MDF program implementation—along with a brief guide on how to best plan your MDF spend initiatives. So, now that you’ve been assigned some MDF (market development funds) and have decided to implement a joint lead-generation campaign in collaboration with your channel and/or alliance partner, what’s next?
Here are some key tips on how to ensure you’ve developed an effective joint marketing campaign optimized for success.
