All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by �pay per...

All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by �pay per lead� telemarketing companies believing that it makes sense to only pay for a bona-fide lead. On the face of it, this just sounds like common sense and it�s only when you delve into the reality of per lead that you start to realise maybe it�s not such a good idea.

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