Reading time: 6 minutes Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to...
Reading time: 6 minutes
Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in your product or service.
