Reading time: 6 minutes One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive. However, this assumption is not necessarily accurate. While it...
Reading time: 6 minutes
One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.
However, this assumption is not necessarily accurate. While it is true that many people take vacations during the summer, not everyone takes their holiday at the same time, leaving a good portion of decision-makers typically still available, creating potential opportunities to make business connections and close deals. This makes summer a great time to potentially get some quality, productive conversations going through direct telemarketing.
In this article, we will explore the effectiveness of B2B telemarketing during the summer season and its dependency on factors such as industry sector, geography and decision maker availability.
