We are living in the glory days of marketing technology. Never before have we had so much customer information. Real-time optimization capabilities. The ability to tailor campaigns down to the individual level. All this new technology has allowed account-based...
We are living in the glory days of marketing technology. Never before have we had so much customer information. Real-time optimization capabilities. The ability to tailor campaigns down to the individual level. All this new technology has allowed account-based marketing (ABM) to thrive, but also begs the question: How do we make sense of all this data?
To run an ABM campaign that’s truly effective, you need to know how to measure it. But account-based marketing KPIs are different from other types of marketing. So which ABM metrics should you track to get the most from your campaigns? Read on.
