In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].   This success is not easy and often does not happen overnight....

In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].

This success is not easy and often does not happen overnight. The first step in achieving ABM success is selecting the right accounts, which means being able to spot who you shouldn’t be going after, just as much as you should.

We’ve included a few tips to make this a little clearer…

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