January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the ecommerce holiday season. In fact, in 2021, January saw the second-lowest retail sales total of any month—just ahead of...
January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the ecommerce holiday season.
In fact, in 2021, January saw the second-lowest retail sales total of any month—just ahead of February:
As a marketer, what can you do to avoid starting the year with two months of pain?
In theory, it’s a simple solution: you just need to nail your messaging. However, as we all know, that’s easier said than done.
To make your life a little easier, I dipped into the Drip archives to unearth five of the very best 2023 New Year’s marketing ideas from some of our favorite brands.
