Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and well, particularly among younger consumers,...
Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth.
Fast forward about 4,000 years and the tradition is alive and well, particularly among younger consumers, with research from YouGov revealing that about two-fifths of American under-30s make resolutions.
The good news for marketers? Many of those resolutions—from living healthier and losing weight to personal improvement and traveling—will likely involve spending money.
But consumers don’t have a bottomless pit of cash. With the average US adult expected to spend approximately $870 on Christmas gifts in 2022, it takes razor-sharp messaging to prise open your customers’ purses.
What does that look like? To figure it out, I’ve dipped into Drip’s cavernous email swipefile to track down seven of the best New Year email examples…
