Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they love Taylor, they give up their time to...
Ecommerce brands could learn a lot from Taylor Swift.
Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they love Taylor, they give up their time to promote her music, share her content, and help her win every award under the sun…
Not only that, but their fanaticism helped her notch up (probably) the highest-grossing tour of all time.
All of which demonstrates the overwhelming value of an active, engaged fanbase.
In this article, I’ll discuss the benefits of building your own ecommerce community, including advice on how to do it, examples from real-world retailers, and insights from experts at brands like BattlBox, Outdoor Vitals, and Twee.
