Whittle that list of Newsletter Platforms to Check Out to these 3 superstars.

I have feelings about newsletters.

And that�s because in the 15 years I�ve been coaching, it�s the only marketing tool I�ve used consistently.

That�s right - back in 2008, my marketing plan consisted of blogging, Twitter (!) and newsletters.

While blogging is a thing of the past�

And I jumped off the Twitter train 6 years ago (after amassing 9k+ followers!)...

And I�ve been on-and-off various social media platforms since�

My newsletter has never wavered, and it�s what I recommend 95% of my clients use for their marketing.�

It helps that, on average, email marketing (aka newsletters) have a return on investment (ROI) of $36 for every $1 spent, according to Hubspot�s The State of Marketing 2023 report!

Did I convince you yet?

If so, stop yourself from going down the Email Newsletter Research Rabbit Hole (that thing is deep and tough to crawl out of!) and see the 3 (or 4!) to check out below.

Here are the 3 platforms I recommend:

I'm now telling my Launchers that MailerLite should be their first newsletter platform. It seems to be the most user-friendly at the lowest price for the most bells and whistles, and can grow with you.

I'm also still a fan of�ActiveCampaign,�because I had a great experience with them for years before I jumped to Kajabi (just to have everything in 1 place). I changed newsletters often as my business evolved, so it says a lot that I stayed with Active Campaign for so long - and that I wouldn�t have left if I didn�t want everything under 1 roof.

Everyone's hopping on the Substack�train, and those who use it seem to like it. I think it's best for those who want to try to monetize their newsletter, but it can be worth checking out and seeing if it fits your needs!

And 3 that get a NOPE from me:

�Squarespace emails don't have tagging OR sequences which is SO DUMB. It's why I don't recommend it even though I always suggest using Squarespace for your website.

Mailchimp was my go-to rec for yeeeeears - until it decided to offer zero support for its free plan and charge for all the sign-ups you�ve ever had, even if they unsubscribe. Like, what?! Ridiculous.

I�ve heard horror stories about ConvertKit that I�ve since blocked out. All that I�m left with is DON�T.

And 1 that fits somewhere in the middle:

The entrepreneurs I know who use FloDesk looooooove FloDesk, but it's more money and it's all about the design - which can actually be detrimental to open rates and deliverability. But if you care a lot about design and the cost doesn�t bother you, it�s worth looking into.

Now that you know the platform, click over to get my content ideas, newsletter timelines, and more!

And when you�ve set up your newsletter, contact me and send me the link! I just might be your first subscriber�.

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