Investing in content marketing is one of the best ways to build brand and product awareness. On the one hand, choosing tried and tested content production and distribution tactics is a great way to attract potential customers. On the other hand (and much more importantly), your blog can help engage and nurture early-stage leads. It can be a key tool in building relationships with potential customers. Finally, it can allow you to guide prospects through the sales funnel without applying sales pressure, which can often alienate leads, harm your brand’s reputation, or hinder conversions.… The post Content Marketing Tactics: How Your Blog Can Engage and Nurture Early-Stage Leads appeared first on Bluewire Media.

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