What if I told you Aussie brands doubled their revenue in 2024 with something so simple, it feels almost…lazy?
In 2024, Aussie ecommerce brands made $1.1 billion in revenue, and it’s all thanks to a powerful tool—automated messaging.
A recent report from Omnisend reveals how personalized, behavior-triggered messages are transforming marketing strategies, boosting conversion rates, and driving massive revenue. With push notifications, SMS, and automated emails, Aussie brands are leveraging these tools to engage customers in ways that scheduled messages just can’t match.
Automated messages: Secret to bigger sales
Here’s the big takeaway: Automated messages are way more effective than traditional marketing methods. Normally, brands send emails manually, but those only get a small number of people to buy. But automated messages—sent based on customer actions—get much better results.
- Automated emails brought in 37% of sales, even though they only made up 2.5% of the total emails.
- SMS messages were responsible for 21% of sales, even though they made up just 9% of the total messages.
- Push notifications generated 46% of sales, even though they only made up 4.5% of messages.
The lesson? Automated messages bring in big results, even though there are fewer of them. They’re all about timing and relevance—giving customers the right information at the right time. The reason automated messages work so well is because they are personalized. These messages are sent automatically based on what the customer does—like leaving items in a shopping cart or signing up for a newsletter. They reach the right person, at the right time, and encourage them to take action.
Here’s how some of the best automated messages performed:
- Welcome emails: Had a 45.54% open rate and a 4.45% conversion rate (people bought after opening the email).
- Back-in-stock alerts: Got a 58.48% open rate and a 4.15% conversion rate, creating a sense of urgency (because people don’t want to miss out!).
- Abandoned cart reminders: Even though they had a lower conversion rate (1.96%), the 49.86% open rate shows they work well to bring people back to complete their purchase.
These messages are a game-changer for brands that want to stay connected with their customers. Some industries are really killing it with email marketing. Here’s a quick look at the leaders:
- Pets & Animals have the highest click-to-conversion rate at 12.15%.
- Beauty & Fitness comes in next with a 10.44% conversion rate.
- Health industries have stayed strong for three years in a row as the highest converting sector.
But not all industries are doing well. Consumer electronics brands are struggling, with just a 1.01% click-to-conversion rate. And while Toys & Hobbies brands are getting high open rates (36.54%), they’re having trouble converting that interest into actual sales.
How to improve your marketing in 2025
To do even better next year, Greg Zakowicz from Omnisend recommends:
- Use Behavior-Triggered Messages: Send personalized messages based on what the customer does. For example, if someone buys a product, send them a follow-up message with related items.
- Combine Email, SMS, and Push Notifications: Don’t stick to just one type of message. Use all three to reach customers at different times, like SMS for flash sales, email for detailed offers, and push notifications to remind people to finish their checkout.
- Use Social Proof and Scarcity: Add customer reviews and low-stock warnings to your messages. This encourages people to act fast so they don’t miss out.
- Track Your Results: Always keep an eye on open rates, click rates, and conversion rates. This helps you see what’s working and where you need to improve.
The key takeaway? Automated messaging is more important than ever. It allows brands to deliver the right message at the right time, resulting in higher sales. With SMS, push notifications, and automated emails, Aussie brands are showing that the future of ecommerce is personal, timely, and automated. Is your brand ready to take advantage of these tools and boost sales in 2025?
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