Unemployment has been one of the main problems of Kenyan youth for many years. Add this to the dire effects of COVID-19 to the country�s economy worsening the situation for job seekers as many companies have been downsizing their...

Unemployment has been one of the main problems of Kenyan youth for many years. Add this to the dire effects of COVID-19 to the country�s economy worsening the situation for job seekers as many companies have been downsizing their workforce to stay afloat. However, there seem to be a crop of resilient youth trying to find their way into business to enable them earn something thanks to the new technology that enables them use internet to market and connect with their customers.� This is creating a large number of youth-run businesses mushrooming in different sectors and disrupting current modes of business, bringing in new opportunities, and creating more employment. Some of these business lines include fashion, cosmetics, entertainment, clothing and food distribution among others. Due to high cost of operations and renting spaces, the businesses start from home then expand with time by leveraging on the power of online platforms [�]

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