FTC gets back to the basics at June 24th Dallas workshop for businesses, attorneys lfair June 21, 2021 | 1:55PM FTC gets back to the basics at June 24th Dallas workshop for businesses, attorneys By Lesley Fair No one can top Waylon Jennings’ invitation to Luckenbach, Texas, where people can get “Back to the Basics of Love.” But we can offer the next best thing for business executives, advertising professionals, and attorneys: a virtual invitation to Dallas, Texas, on June 24, 2021, to get back to the basics of law. Register today for Green Lights & Red Flags: FTC Rules of the Road for Business, a workshop on truth-in-advertising standards, social media marketing, data security, and other business basics. The event is free – and there’s good news for Texas attorneys. The State Bar of Texas has accredited the workshop for 4.00 hours of Minimum Continuing Legal Education (MCLE) credit, including 1.00 hour of Ethics credit. FTC Commissioner Rebecca Kelly Slaughter will convene Green Lights & Red Flags at 1:00 Central Time. Here’s what’s in store for the rest of the afternoon: The Truth About False Advertising. A refresher on how to substantiate your advertising claims. Avoiding a Promotion Commotion. Guidance on preventing pitfalls when advertising online, including when using email marketing and social media. The Secure Entrepreneur. A jargon-free discussion of data security basics for your business. Protecting Small Business From Scams. Tips to help protect your staff spot – and stop – scams that target small businesses. Ethics & Professionalism for Attorneys. An optional session on decision points that attorneys face when counseling business clients and litigating on their behalf. This panel features Hon. Barbara M. G. Lynn, Chief Judge, United States District Court for the Northern District of Texas; Hon. Maricela Moore, Presiding Judge, 162nd Civil District Court, Dallas, Texas; and Frederick C. Moss, Professor Emeritus, Dedman School of Law, Southern Methodist University. Co-hosts for the free workshop are the Better Business Bureau Serving North Central Texas, the American Advertising Federation of Dallas, the Dallas Bar Association Antitrust & Trade Regulation Section, and the Thurgood Marshall School of Law. Platform space is limited, so register now for the free virtual event.  

View Entire Post