How To Rethink Your Customer Segmentation Efforts To Be More Profitable
one year ago 11
Italian economist Vilfredo Pareto once observed that 20% of the population owned 80% of Italy’s land. This seemingly simple observation led to the “Pareto Principle” or “80/20 rule.” Translate that to customer segmentation: 20% of your customers could generate 80% of your profits. Or, as Drew Sanocki, Founder of Nerd Marketing, terms them, these are […]
