This is the first of three parts on the recent WrestleMania XL and the current revival of WWE. It reviews the interconnected and multistrand storytelling that unfolded over two years leading into the recent event and highlights opportunities for further appraisal. This part establishes the important role of audience and character in pro wrestling, and overviews key moments for Roman Reigns leading into WrestleMania XL. Readers who might be interested in this piece include those new to pro wrestling within the context of popular culture and entertainment studies and those curious about WWE’s revival.

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