As we approach the final quarter of 2024, both health plans and their members have many competing priorities to wrap up. Among them, the Annual Election Period (AEP) for Medicare Advantage (MA) plans begins in October, with preparations to retain and enroll new members as the Annual Notice of Change (ANOC) informs them of cost and coverage adjustments. Now is the time for plans to revisit their member engagement strategies to help ensure retention during the open enrollment period as the final push to close member care gaps has started. A proactive, multi-channel approach to member engagement can significantly improve gap closure, member satisfaction, and plan growth during the remainder of this year and the start of 2025.

View Entire Post