A key principle of most successful businesses is this—make it easy for consumers to buy. Unfortunately, health systems with disparate applications, diverse service lines, multiple portals of entry, and fast-paced environments, often fall short of this standard. Their culture and processes have not yet matured enough to support the level of data stewardship needed to ensure robust provider master data management. The result? Patients who might otherwise have quickly found the right care for their needs are forced to spend more of their time (and often use the time of health system employees) to find a meaningful match. In this webinar, we'll speak to leaders who are focused on getting—and keeping—their provider data in order so patients don't spend more time looking for care than receiving it. Source: Tackling Provider Data Challenges to Facilitate Patient Engagement & Improve the Bottom Line on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.