With the Medicare Advantage Annual Election Period (AEP) underway, running now through December 7, health plans are intensifying efforts to close member gaps. The Annual Notice of Change (ANOC) highlights critical updates in cost and coverage, prompting plans to refine their engagement strategies, especially as over half of Medicare members are expected to enroll in MA plans by the end of 2024. A proactive, multichannel approach can significantly improve gap closure, member satisfaction, retention, and plan growth. In the remaining months of 2024 and into 2025, ensuring that your communication and outreach strategies are aligned with these goals will be key to success. Here, we provide strategies to identify members needing outreach, deploy omnichannel communication for optimal engagement, and drive member satisfaction as we prepare for the next open enrollment period.

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