Talking on Search Engine Optimization, where common names are noindex, doindex, nofollow, dofollow, meta robots, etc. All the words have equal importance in SEO. In this post I will be explaining about Nofollow and Dofollow. Especially those who are newbies to SEO or people who are still not clear about Nofollow or dofollow, this post will be useful.
Nofollow
Nofollow is an HTML attribute value for instructing search engines bots that a hyperlink should not impact the link target’s ranking in the search engine’s index. It is predetermined to trim the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing.
Nofollow links attributes disallow search engine bots to follow the link. This means website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only humans can follow the links. Even though Google made clear that they don’t deal with nofollow link attributes but the weight of such links is less. But it’s a good practice to use the Nofollow link attribute to those links, where you don’t want to pass link-juice.
An example of Nofollow Link:
<a href=”https://www.techtrends.tk/” rel=”nofollow”>Digital Marketing Blog</a>
Dofollow
By default, all links are dofollow links unless they are modified to be nofollow links manually or are automatically changed by a website setting. Search engine crawlers follow dofollow links. Else they continue to crawl other pages they discover through standard links.
Dofollow links pass along what the SEO community commonly calls “link juice.” By studying which webpages are often linked to, search engines can determine how highly websites should rank in search results.
In contrast, nofollow links have a bit of code that asks search engines to not crawl them or count them as votes of quality. Sometimes you may not be able to confirm for all links on your website, especially if they are user-submitted or links to advertisements.
An example of Dofollow Link:
<a href=”https://www.techtrends.tk/”>Digital Marketing Blog</a>
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