Video Premiere: Sundae Girl’s “Faces”

Today, we’re excited to premiere the newest music video from indie rock/dream pop band Sundae Girl: “Faces”.

 

Hailing from Halifax, Nova Scotia, Sundae Girl are primed to release their EP Just For Fun tomorrow (premiered Tuesday by Canadian Beats), but today, we’re sharing the video for single “Faces”. Described by frontwoman Laura Kempton as “…about coming to terms with the personal demons that we all fight with in our minds, and a constant striving to be kind to yourself”, the track’s full sound and soaring choruses wrapped up in a nostalgic, retro sheen will likely bring to mind fellow Canadians Alvvays, though its coating more glossy than fuzzy and the blood pumping through its veins more anxious than twee, owing to shimmering keys and a groovy, but tense, rhythm section. The guitar still possesses plenty of crunch, however, and Kempton’s vocals contain just a tinge of a country croon, elements that blend well in working to colorize the strongly written pop tune.

The video, directed by Jeff Miller, is referred to as a “beautiful visual nightmare”, though it might take a bit of context initially to come to that conclusion. On the surface, much of the video consists of Kempton trying out different outfits alone in her mirror, some of which could easily be called ‘fun’ or ‘quirky’. When taken paired with the song, however, there’s an existentialism attached to it, a struggle with which outfit is ‘her’. Later on, the themes become more readily apparent, with the lyric “I tore up every poster” represented quite literally as starkly written strips of paper pop in on bright pink walls with words such as “doubt”, “shame”, “loathing”, and “outcast”, cutting through the lighter surface tone.

 

You can watch the video for Sundae Girl’s “Faces” below:

 

Sundae Girl’s ‘Just For Fun’ is out tomorrow. Be sure to follow Sundae Girl on their website, Facebook, Instagram, Twitter, and Bandcamp to keep up with their work.