Are your B2B sales and customer operations feeling like a maze? It’s time to rethink the path. We’re at the cusp of a new era, where AI isn’t just a buzzword but a fundamental driver of business transformation. For B2B companies with complex sales and marketing, the opportunities are explosive. You’re probably hearing about the hype and excitement around new AI technologies, especially generative AI, but the real game-changer lies in how we apply these tools to solve real business problems. As Andrew pointed out, focusing on the technology alone isn’t enough. The most significant value is generated when we build practical applications that drive value and revenue, allowing us to use the technology effectively. Let’s unpack how we can move forward with it. The Application Revolution The focus needs to shift from the underlying technology to the application layer. Think of it this way: electricity is powerful, but it’s the appliances, factories, and tools it powers that transform our world. AI is similar and it’s impacting business in 3 key ways: Generative AI has drastically sped up the prototyping process. What used to take months of development now takes days. This means rapid prototyping, testing, and refining. AI agents […] Artykuł Unlocking Explosive B2B Growth: How AI Agents are Revolutionizing Customer Operations and Sales pochodzi z serwisu Arek Skuza.

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