Welcome to Rouge Coco Playground: a Chanel beauty pop-up with a side of skateboarding The post A Chanel ‘playground’ is opening in Covent Garden this month appeared first on Luxury London.

Hot on the heels of Prada Beauty’s pop-up ‘picnic’ in Covent Garden, Chanel is getting in on the act with Rouge Coco Playground. Running from 21-30 March 2025, this playful pop-up will take over Covent Garden Piazza with an immersive experience inspired by the brand’s Rouge Coco lipstick and promises plenty of seriously chic surprises.

Open to the public and available to enjoy free of charge, every day of the six-day pop-up will feature live entertainment taking its cues from Rouge Coco’s ‘carefree spirit’. Think displays from professional skateboarders – who no doubt will feel very at home among Covent Garden’s famed street performers – as well as games, interactive social media moments and the chicest ice cream you’ll probably ever eat in the form of Coco Cream Sorbet.

Want to secure your spot at what will, inevitably, be a hugely popular event? Book a one-to-one appointment with a Chanel make-up artist, who will create a personalised Rouge Coco makeup look for you, or join one of Chanel’s makeup masterclasses, which will span both the pop-up and Chanel’s Covent Garden beauty flagship and give you the inside track on all the tips and tricks used by the brand’s professional MUAs.

Want to make a night of it? Join the after-hours Rouge Coco Soiree to enjoy games, music and refreshments while you peruse the Chanel beauty collections – minus the crowds. Tickets for these private events and services start at £45 per person, with the ticket price redeemable against any products bought on the day. And, trust us, with the Rouge Coco Playground offering an exclusive set, featuring a Rouge Coco lipstick and unique bag charm, you’re going to want to shop.