Poynter Institute; Poynter: When it comes to using AI in journalism, put audience and ethics first "Download a PDF of the full report, “Poynter Summit on AI, Ethics & Journalism: Putting audience and ethics first.” Rapidly advancing generative artificial intelligence technology and journalism have converged during the biggest election year in history. As more newsrooms experiment with AI, the need for ethical guidelines and audience feedback have surfaced as key challenges. The Poynter Institute brought together more than 40 newsroom leaders, technologists, editors and journalists during its Summit on AI, Ethics & Journalism to tackle both topics. For two days in June 2024, representatives from the Associated Press, the Washington Post, Gannett, the Invisible Institute, Hearst, McClatchy, Axios and Adams along with OpenAI, the Online News Association, the American Press Institute, Northwestern University and others, debated the use of generative AI and its place within the evolving ethics of journalism The goals: Update Poynter’s AI ethics guide for newsrooms with insight from journalists, editors, product managers and technologists actually using the tools. And outline principles for ethical AI product development that can be used by a publisher or newsroom to put readers first. Data from focus groups convened through a Poynter and University of Minnesota partnership underscored discussion, while a hackathon tested attendees to devise AI tools based on audience trust and journalistic ethics.""

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