Modern research professionals are tasked with navigating a sea of data, under pressure to extract insights faster than ever. Whether it involves sifting through thousands of survey responses or meticulously analyzing hours of interview footage, researchers are on a quest for efficiency. This is especially true for qualitative data. While open-ended responses can provide the powerful “why” to your quantitative study, analyzing qualitative data can be a non-starter. The solution lies in utilizing the right software for analyzing research data. 

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