There are times when Tory branding just doesn’t work. Hacks picked up last year on a template leaflet Tory MPs were using that was all in green and supposedly didn’t even mention the word “Conservative“. The template is actually a much older design which apes the Greens to appeal to rural voters… In the wake of two by-election disasters and polling that predicts a Tory wipeout in their heartlands, Tory MPs are choosing to return to the innocuous green branding on their leaflets.[…] Read the rest

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