Retail parks can’t rest on their laurels. Love them or loathe them, retail parks fulfil functional needs for busy visitors, but whilst shopper behaviours and journeys rapidly evolve and the wider retail landscape has continued to innovate, the parks themselves have stagnated. In this report, we take you through the four key ways that we believe radical re-thinking can future-proof this valuable retail real estate. In turn transforming these retail hubs from just a convenient drive-to location and into a more emotive and active destination in the journey of life (and shopping). Featuring 24 hours of snapshots to bring these innovative ideas to life. Read it here.
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