Halloween is one of the busiest nights of the year for pizza shops. With trick-or-treating, costume parties, and haunted gatherings, people are too busy—or maybe too spooked—to cook dinner. Instead, they’re reaching for their phones and ordering in. This is where you can shine—like the jack-o'-lantern grinning on your porch—with smart strategies that turn ghostly revelers into loyal pizza fans. Optimize Your Online Ordering making sure your online ordering system is ready for the surge!