Utah Hockey Must Seize Howler The Yeti For Their Own Nefarious Purposes

3 months ago 31

It's pretty ironic that the current Colorado Avalanche mascot, Bernie the St. Bernard, is described by the team as "a symbol of integrity, strength, and loyalty," because the Avs showed no loyalty whatsoever to their first and superior mascot, Howler. When the Avs moved from Quebec and shed the Nordiques name, they also left behind the Seussian mascot Badaboum. Instead, they debuted Howler the Yeti, who was a yeti, and literally imprinted him onto their brand through the use of their "bigfoot" alternate logo. Howler, however, has not been seen since 2001.


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