Oleksandr Usyk The heavyweight champion has sharpened up his personal brand after beating two of the toughest boxers in this generation, Anthony Joshua & Tyson Fury 👀 His Instagram description is also comprehensive from summarising his legacy as it list the belts he has despite not every fan will be aware of which ones areContinue reading "What are fighters, brands and promotions teaching us about the value of personal branding?"

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