Good news: It's been more than 24 hours since the NWSL announced the name of its latest expansion team, and everyone is still talking about it. Bad news: Everyone is still talking about it because they are making fun of it, to the extent that the team has been forced to issue an apology for how it handled its media rollout. The people charged with introducing BOS Nation to the world ran into a problem that many organizations do these days, which is that at some point they found themselves in a room with an advertising exec or brand consultant who said something along the lines of, "Why should we be scared to be bold?" These things tend to happen when you hire an advertising agency with an About page that looks like this. As a result, BOS Nation announced itself with a promotional video built around a strained joke about testicles, which included the phrase "goat balls."

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