The post Australian Open 2025: Sponsors Watch appeared first on SportsMint Media. The first Grand Slam of the year, the Australian Open (AO) 2025, began on a strong note, with several high seeds winning their first matches. The post Australian Open 2025: Sponsors Watch appeared first on SportsMint Media.
The post Australian Open 2025: Sponsors Watch appeared first on SportsMint Media.
The first Grand Slam of the year, the Australian Open (AO) 2025, began on a strong note, with several high seeds winning their first matches.
Notably, the AO is a prominent event with worldwide appeal, making it an ideal platform for brands. Its international viewership, top-tier athletes, and considerable media coverage give sponsors valuable visibility and marketing possibilities. Sponsorship of such a famous competition enables businesses to access a large audience, increase brand awareness, and match with the sport’s good and competitive reputation. This makes the event extremely attractive to sponsors trying to increase their visibility in the sports business.
Let’s take a look at the list of sponsors of the Australian Open 2025:
Major Partner:
KIA: KIA is a global automotive manufacturer headquartered in Seoul, South Korea. It is South Korea’s second-largest carmaker, having sold over 2.8 million vehicles in 2019.
Associate Partners:
Emirates: Emirates is one of the UAE’s two national flag carriers. The airline is headquartered in Garhoud, Dubai, and is a subsidiary of The Emirates Group, which is overseen by the Investment Corporation of Dubai.
Luzhou Laojiao: Luzhou Laojiao Co., with a market capitalisation of more than 50 billion yuan, is one of China’s largest publicly traded companies in the alcohol business. The company’s label, Luzhou Laojiao, is well-known among Chinese and Chinese immigrants living overseas, and it is one of China’s four oldest and most well-known wines.
Rolex: Rolex, based in Geneva, Switzerland, is a Swiss watch manufacturer. Hans Wilsdorf and Alfred Davis founded Wilsdorf and Davis in London in 1905, and the company registered Rolex as the brand name for their watches in 1908 before changing its name to Rolex Watch Co. Ltd. in 1915.
Partners:
While there are a limited number of brands in the other two categories, this one, however, includes several brands. The list includes ANZ, Aperol, Bondi Sands, Canadian club, Chemist Warehouse, CHUBB Insurance, City of Melbourne, CyberCX, Dunlop, EZZ, Google Pixel, Grey Goose, Haier, Infosys, Louis Vuitton, Luckin Coffee, Marriott Bonvoy, Mastercard, M&M’s, New Balance, ABC Bullion, Peroni, Piper-Heidsieck, Pirelli, Polo, Red Bull, SafetyCulture, Somersby, Squealing Pig, Waterdrop, and Yonex.
The post Australian Open 2025: Sponsors Watch appeared first on SportsMint Media.
