The post World Pickleball League 2025: Sponsors Watch appeared first on SportsMint Media. The Indian sporting landscape has witnessed a significant milestone with the launch of the World Pickleball League (WPBL). The post World Pickleball League 2025: Sponsors Watch appeared first on SportsMint Media.
The post World Pickleball League 2025: Sponsors Watch appeared first on SportsMint Media.
The Indian sporting landscape has witnessed a significant milestone with the launch of the World Pickleball League (WPBL) at the prestigious Cricket Club of India (CCI). This marks India’s first-ever official global franchise-based pickleball league, igniting excitement and anticipation across the nation.
The WPBL features six city-based franchises, each owned by a unique blend of celebrities and corporate leaders, fostering local ownership and fan engagement. This innovative approach, with prominent figures like Swiggy and Rishabh Pant (Mumbai Pickle Power), Priya Atlee and Atlee (Bengaluru Jawans), and Samantha Ruth Prabhu (Chennai Super Champs) leading the charge, promises to elevate the league’s visibility and attract a diverse fanbase. Sony Entertainment Talent Ventures India‘s (SETVI) investment also signifies a significant commitment to the WPBL, with plans to inject $10 million over the next 3-5 years.
The World Pickleball League has secured various partners, demonstrating its commitment to creating a comprehensive and engaging experience for all stakeholders. Let’s delve into the brands that have partnered with the league.
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PNG Jewellers is a renowned Indian jewellery retailer known for its exquisite designs and commitment to quality. Its association with the WPBL signifies a blend of elegance and sport, adding a touch of luxury to the league.
Streaming Partner:
FanCode is a leading sports streaming platform and e-commerce company in India. By partnering with the WPBL, FanCode ensures seamless live streaming of matches, enhancing the fan experience and expanding the league’s reach to a wider audience.
Television Rights:
Sony Sports Network, the renowned sports broadcast entity has acquired the television rights to the ongoing World Pickleball League (WPBL) with a focus on helping the sport reach a larger audience.
Ticketing Partner:
Swiggy Scenes, a part of Swiggy’s Dineout vertical, provides a convenient platform for booking tickets to various events. This partnership aims to simplify ticket purchasing for WPBL matches, making it easier for fans to secure their spots and enjoy the live action.
Outdoor Partner:
Mera Hoardings is an innovative online marketplace for outdoor advertising in India. Their partnership will ensure prominent outdoor advertising campaigns for the WPBL, maximizing visibility and creating a buzz around the league.
Official Partner:
Barclays Private Bank, a leading global wealth and investment management provider, brings its expertise and prestige to the WPBL. This partnership signifies the league’s ambition and its appeal to a discerning audience.
ABI Health is a leading health-tech company that provides technology solutions to the healthcare industry. This partnership emphasizes the importance of athlete health and well-being, ensuring that players receive the necessary support and care.
Mobility Partner:
Volvo, a renowned luxury car manufacturer, provides the official mobility solutions for the WPBL. This association aligns with the league’s focus on premium experiences and offers a touch of sophistication to the event.
Official Radio Partner:
Radio City 91.1 FM is a popular radio station in India, known for its engaging content and wide reach. This partnership will leverage the power of radio to promote the WPBL, reaching a vast audience and building excitement for the matches.
Official Haircare Partner:
Dove Men’s Care, a leading brand in men’s grooming, brings its expertise in haircare to the WPBL. This partnership aligns with the league’s focus on athlete well-being and provides players with access to high-quality haircare products.
Community Partner:
Khelomore is a sportstech platform that connects users with sports venues and coaching services. This partnership aims to promote grassroots sports development and encourage greater participation in pickleball at the community level.
The World Pickleball League is poised to have a profound impact on the growth of pickleball within India. By introducing the sport to a wider audience and providing a platform for elite players to shine, the league aims to inspire a new generation of pickleball enthusiasts.
With a strong foundation, a commitment to fan engagement, and a focus on developing the sport within India, the WPBL is well-positioned to become a leading force in the global pickleball landscape.
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