The post Gillette returns to the UEFA Champions League pitch appeared first on SportsMint Media. Gillette, the leading men's grooming brand, has announced a major multi-year partnership with the UEFA Champions League (UCL). The post Gillette returns to the UEFA Champions League pitch appeared first on SportsMint Media.
The post Gillette returns to the UEFA Champions League pitch appeared first on SportsMint Media.
Gillette, the leading men’s grooming brand, has announced a major multi-year partnership with the UEFA Champions League (UCL).
This agreement has solidified the brand’s return to the prestigious football competition as an official licensed shaving product partner.
This renewed alliance builds on a previous collaboration in 2019, marking a significant investment by Gillette to connect with a global audience.
The global licensing agreement has granted Gillette exclusive rights to develop and distribute various co-branded men’s grooming products featuring the iconic UEFA Champions League branding. This encompasses Gillette’s comprehensive portfolio, including the Braun and King C. Gillette brands, offering fans a diverse selection of specialized products.
Beyond product integration, the partnership will focus on engaging fans through various initiatives. The company also promises a series of interactive fan engagement activities, though specific details are yet to be released. While the precise financial terms and duration of the agreement remain confidential, it is understood to be a substantial commitment from Gillette. The company aims to leverage the immense popularity of the UCL to expand its reach and drive sales across its product lines.
Commenting on the occasion, Gary Coombe, Chief Executive Officer – Gillette, said, “Reuniting Gillette with the UEFA Champions League, the pinnacle of club football, is something we’re very excited about. We have a long history of association with world-class sports and we’re delighted to be returning as a UEFA Champions League Licensee.
“The Best A Man Can Get has been our longstanding commitment to men – to help them look and feel at their best, every day. This licensing partnership brings together two of the most recognisable brands on the planet, creating a match that truly brings together the best of the best.”
Guy Laurent-Epstein, UEFA’s Marketing Director, added, “We are thrilled to welcome Gillette as a Licensing Partner of the UEFA Champions League. Gillette has a strong heritage in supporting the game, both on and off the pitch, and our partnership will offer fans a chance to experience the best bespoke grooming products inspired by Europe’s best and most prestigious club football competition.”
The UEFA Champions League, renowned as one of the world’s most-watched and celebrated sporting events, presents a prime platform for Gillette to connect with its target demographic on a massive scale. The success of this renewed partnership will be closely watched in the coming years.
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