The post Manchester City unveil global pact with VTEX appeared first on SportsMint Media. The Premier League (PL) champions, Manchester City have unveiled a global pact with the digital commerce platform, VTEX. The post Manchester City unveil global pact with VTEX appeared first on SportsMint Media.
The post Manchester City unveil global pact with VTEX appeared first on SportsMint Media.
The Premier League (PL) champions, Manchester City have unveiled a global pact with the digital commerce platform, VTEX.
Per the association, VTEX has been named the club’s official digital commerce orchestration partner.
The partnership focuses on VTEX assisting City in venturing into new paths to streamline online commerce experiences to offer a fluent and instintive expedition for the Citizens.
The newly disclosed arrangement will provide the fans an opportunity to choose City experiences in solitary checkout (online or mobile). In addition, VTEX will be featured across the club’s social media platforms and at the Etihad Stadium via in-stadium advertising.
Greg Swimer, Chief Technology Officer, City Football Group, commented, “We are proud to partner with VTEX as we further strengthen our position through implementing leading technology.
“We are looking forward to harnessing VTEX’s cutting edge technologies as we further integrate fans’ commerce experiences and bring new possibilities to our global commerce operation.”
Santiago Naranjo, CRO at VTEX, added, “Our partnership with Manchester City marks a turning point in how sports teams connect with their global community through seamless, unified commerce that offers multiple opportunities for fan engagement.
“Our collaboration is dedicated to transforming the fan experience, elevating engagement both in stadium and beyond with seamless interactions that bring them closer to the team, whether they’re at the game or following from anywhere in the world.”
Before this pact, the Manchester-based club also signed the dotted lines with Publicis Sapient and Veritran. The club also inked a long-term pact with its striker Erling Haaland.
On the field, the team led by Pep Guardiola isn’t having a good season. After getting eliminated from the UEFA Champions League, the club is fighting hard to attain a spot in the top four.
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