Let’s face it, as marketers, we’re constantly asking ourselves the question, “Is this working?” It’s more important than ever to make sure our marketing dollars are impacting our bottom line. That’s where the Marketing Efficiency Ratio (MER) comes in. Think of MER like your marketing team’s Grade Point Average – it shows how effectively your The post Understanding Marketing Efficiency Ratio (MER): The Key to Smarter Marketing appeared first on From The Future.

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