Photo by Andrew Hawkins / The Verge Ford told its dealers that it was reducing weekly production of its F-150 Lightning pickup truck next year in response to slowing customer demand, Automotive News reports. According to a memo viewed...
Photo by Andrew Hawkins / The Verge
Ford told its dealers that it was reducing weekly production of its F-150 Lightning pickup truck next year in response to slowing customer demand, Automotive News reports.
According to a memo viewed by the outlet, Ford told its dealers to prepare for an average production volume of 1,600 electric trucks from its Rouge Electric Vehicle Center in Dearborn, Michigan, starting next year. The company currently churns 3,200 trucks out of that factory each week.
Emma Bergg, a spokesperson for Ford, declined to comment on the numbers published in the report. “We will continue to match Lightning production to customer demand,” she said in an email.
“We will continue to match Lightning production to customer demand.”
EV sales are continuing to...