In the early ’10s, Twitter was at the height of its power. The company had yet to turn a profit, but it had played a crucial role in the Arab Spring and Occupy Wall Street, which was nearly as...
In the early ’10s, Twitter was at the height of its power. The company had yet to turn a profit, but it had played a crucial role in the Arab Spring and Occupy Wall Street, which was nearly as effective for recruiting. While it would never reach the scale of its competitors, the platform dominated in terms of cultural and political relevance. Twitter was fast, its reach was far, and its influence was shaping the world in ways that seemed progressive.
Menotti Minutillo, an engineer from Long Island with dark hair and a warm smile, was working as an analyst at Goldman Sachs when he decided to apply for a job at Twitter. At Goldman, there was no illusion about what employees were there to do. The company’s mission was to make money....