Top 10 Benefits Of Mobile Apps For Your Business According to recent data, 90% of people under the age of 49 own smartphones. 76% of users prefer shopping through smartphones, and most of them order goods and services through...
Top 10 Benefits Of Mobile Apps For Your Business
According to recent data, 90% of people under the age of 49 own smartphones. 76% of users prefer shopping through smartphones, and most of them order goods and services through applications.
If we take into account the growth of mobile applications from 41.8 to 52.2% over the past 4 years, we already see certain dynamics and trends. It’s not for nothing that so many enterprises are developing their own mobile apps.
It’s true, there are enough reasons for you to join the progress. How exactly can apps for business help him? Good question and very relevant.
10 Benefits Of Apps For Business
#1 The App Offers Great Value to Users
The basis of a successful business is customer satisfaction, and they are already thanking the business with their orders. The laws of supply and demand have been working as if by the book for thousands of years.
Apps allow you to deliver your offering directly to the customer without having to go through workarounds.
Plus, you can create loyalty programs, discounts, and notify about sales & great offers. Users will appreciate all this and will work with you directly through the application.
#2 More Immersion
Acquiring a new customer costs 3 to 10 times more than retaining an existing customer. The one who installed your application is already several steps closer to you.
With the right interaction strategy and a compelling offer, you can increase user immersion. This also leads to a larger basket and an increase in the average customer check.
It’s much easier and more effective to interact with a business if you don’t have 10 or 100 other competitors at your fingertips, as is the case with the search bar.
When you gain the trust of customers, they will come to you right away, rather than searching all over the country for what they need.
#3 Strengthen Your Brand in People’s Minds
Over time, you will be able to achieve recognition and increase the app’s ranking. We tend to trust what we often see. This is the principle that TV advertising works on.
Notifications, alerts, and application use in a corporate color design are deposited in people’s minds, and in the future, you will be chosen among dozens and hundreds of nearby competitors.
Please note that this can also work against you. If you abuse notifications, some scandal was noticed behind you, or there were problems with a delivery, people remember this too.
It doesn’t take long to delete an app and doesn’t require many reasons. A person will go to CleanUp Cleaner – this is the best app to clean an iPhone and quickly get rid of any application.
When customers need to prioritize between phone apps, your app needs to appear useful. Then clients use a phone cleaner to remove duplicate photos, cache, or something else, but will not touch your application.
By the way, what users delete through a cleaner app is an indicator of the value of the application.
#4 Better Understanding of The User
Those who use your application unwittingly indicate their preferences. You can collect this data and use it for further analysis.
Based on the collected data, you can offer personalized product listings, identify interests, and more in-demand products.
Another way to implement: “These products are often bought together” is a function of selling additional or related products.
#5 Better Communication
Do you know how many websites now send out various marketing offers by email?
This communication channel is associated with high competition and the likelihood that your letter will be read is several times less than that a person will look at a push notification.
You can directly convey your values and proposals to a person since you don’t have to go around in difficult ways.
#6 24/7 Access
The application is available around the clock. Maybe a person wants to order sushi delivery at night through the application – this is not a problem.
We’re talking about one of the key advantages of all business applications – access to content regardless of the time of day.
#7 Personalization
52% of users expect to receive personalized offers. This is only possible if the business has a good understanding of customer needs.
Applications allow you to collect data better than any website and you can use it to benefit yourself and your clients.
#8 Boost Profits
Increased customer satisfaction and personalized offers create all the conditions for companies to earn more money.
If you manage to achieve customer satisfaction, they will come back to you again and again. Plus you also work on brand awareness. All this indirectly or directly affects the company’s income.
#9 Integration With Social Networks
If your app supports social media integration, which it should, you’ll get more organic traffic. People share products, mention your brands, and follow your social media pages.
Through social networks, you improve your recognition, so you get more customers and retain existing customers – the result is greater profitability.
#10 Saving Money
Maintaining an app is less expensive than investing heavily in marketing with a lower return on investment. Ultimately, they always improve operational efficiency: reducing costs and increasing profits.
Conclusion
Are 10 reasons not enough for you to choose business apps? They help in every possible way to establish a connection between the business and the client, increase trust, and increase the return on investment.
Moreover, most users expect applications from any large and even medium-sized company. Having an application for a small business is already a competitive advantage.