Introduction
STEM subjects always took the back seat in the past, but today, they are
thriving. People prefer to invest their education in a STEM subject because
it’s still highly relevant when starting a career in a STEM related field. You
either need to have an in-depth knowledge of the field, or you need a degree
as part of the requirements towards licensing.
This gives STEM universities and subjects a leg up over the humanities
struggling with value-cost issues today. Students in the humanities are
finding that their university degree is not offering them an advantage over
other candidates, and this is an issue that those programs need to address.
That being said, the rise of interest in STEM also has a drawback – more
competition. In order to draw students to your specific STEM courses and
programs, you are going to want to use these student recruitment tips.
1. Hire a Specialist Agency
The first step is to hire a specialist agency with a lot of experience in the
education sector. They not only know how to craft a winning message that draws
in potential students, but they also know exactly where and how to get that
message across. Hiring a company like
Eleven Agency will do more for
your recruitment efforts than anything else. Even with a great marketing brand
by your side, however, you will still want to offer value that will help your
brand stand out.
2. Forge Partnerships with Big Tech Names
Partnerships between business and universities
are huge when it comes to student recruitment. If you have a relationship with
big tech names like Google, for example, you are going to immediately draw in
student interest. The partnerships can be a sponsored competition, a
mentorship program students can apply for, or even special short courses
hosted by Google (or other tech brands). Don’t just think that it’s all about
the biggest names, either. If you can create a winning career pathway for your
students by partnering with a smaller startup, do it, and then market those
relationships to the max.
3. Offer Unique Project Opportunities
Similarly, you will also want to give students free rein. You can do this by
offering project opportunities. Host a robotics competition that students can
enroll in and get mentorship advice from faculty staff during office hours.
After the first year of this program, you can start advertising it as a huge
draw since it showcases how you value individual advancement in at least one
STEM subject.
4. Give Second-Career Professionals a Home
When it comes to recruiting students, know you won’t just want to get in touch
with teens who haven’t yet gone to university or had a full-time job. You are
also going to want to draw in second-career professionals. The best way to do
this is to offer short courses and workshops, and to
advertise these at job fairs and conferences. You want to be the one professional go to when they want to brush up on
their experience or skills, so you need to be where professionals go to
advance their skillset.
