2024-06-19. "By going for subscriptions, we did it at the detriment of audience development. And audience development is absolutely key for what we want to achieve," says Mathias Douchet, Director of Product for the UK's Telegraph Media Group. "It’s clear that we need to bring more people to our journalism and bring more audience prospects into our funnels." The post Improving UX, audience development are essential, says Telegraph’s product director appeared first on WAN-IFRA.

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