2024-08-01. "We started with paid digital subscriptions during Covid, and we started very slowly. We don’t have a hard paywall," says Vikas Shekhawat, AGM of Products, Amarujala.com. Today, they are using AI to help them build engagement across their user base with the aim of increasing their paid subscribers. The post How India’s Amar Ujala is using AI to boost engagement and fuel subscriptions appeared first on WAN-IFRA.

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