2024-12-04. Bonnier News has improved subscriber engagement by streaming live local sports, positioning these events as "fireside content" that connects communities and drives loyalty. By focusing on second-tier leagues and niche sports like floorball and “folkraces,” the Swedish media group taps into audiences’ deep emotional ties to local teams. The post Driving loyalty through streaming live local elite sports at Bonnier News appeared first on WAN-IFRA.

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