Green Sources Partners with ATEN to Expand AV Distribution in India

ATEN Appoints Green Sources as Distribution Partner for AV product line in India to Expand Market Reach and Strengthen Channel Ecosystem

Mumbai, India – [May 2026] – ATEN Advance India Pvt. Ltd., a leading provider of connectivity and professional AV solutions, has announced its strategic partnership with Green Sources Pvt. Ltd., appointing the company as its distribution partner for India. The collaboration is aimed at expanding ATEN’s reach across the country, strengthening channel engagement, and accelerating growth in India’s rapidly evolving professional AV and IT infrastructure market.

Founded in 2009, Green Sources has built a strong reputation over the past 17 years as a value-added distributor, enabling technology brands with deep market access, technical expertise, and a robust partner ecosystem. Through this partnership, Green Sources will help drive wider availability and adoption of ATEN’s innovative solutions across key customer segments and geographies.

Karim Darwish, Country Manager, ATEN Advance India Pvt. Ltd., said:

We are delighted to welcome Green Sources Pvt. Ltd. to the ATEN family as our distribution partner in India. Green Sources has established itself as a fast-growing value-added distributor, setting strong benchmarks in the AV distribution industry over the past 17 years. With its nationwide reach, deep partner ecosystem, and strong technical expertise, Green Sources is well positioned to strengthen ATEN’s market presence and help us reach a broader customer base across India. We look forward to a successful partnership and to jointly driving new growth opportunities in the region.

Swadesh Khetawat, Managing Director, Green Sources Pvt. Ltd., said:

“We are proud to partner with ATEN and add their globally recognized connectivity and professional AV solutions to our portfolio. This collaboration marks an important milestone for Green Sources as we continue to bring innovative and high-value technologies to our partners and customers. With ATEN’s strong product portfolio and our 17 years of distribution expertise, channel relationships, and technical capabilities, we are confident this partnership will create significant value in the market and open new growth opportunities for both organizations.”

This partnership reinforces both companies’ commitment to enabling partners with best-in-class solutions, stronger market support, and new opportunities for growth in the Indian market.

About ATEN

ATEN is a globally recognized leader in connectivity, KVM, and professional AV solutions, delivering innovative technologies that optimize IT infrastructure and enhance audio-visual experiences. With a strong international presence, ATEN offers a comprehensive portfolio including KVM over IP, video matrix switching, AV control systems, and enterprise connectivity solutions. Its products are widely deployed across corporate, government, education, and industrial environments, enabling efficient control, seamless signal management, and scalable integration. Backed by continuous innovation and a customer-centric approach, ATEN empowers organizations to build reliable, high-performance digital ecosystems.

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