Ergonomics + Business: Who Really Pays You (and Why It Matters)

  Who’s Really Your Ideal Ergonomics Client? (Hint: It’s Not Who You Think) When most ergonomics consultants start marketing their services, they picture helping the worker in pain. After all, that’s why many of us got into ergonomics: to reduce discomfort, prevent injuries, and help people feel better at work. But here’s the truth: if you’re serious about building a sustainable, profitable ergonomics business, your ideal client avatar isn’t the person with back pain. It’s the person in HR who writes the check. Why? Because one conversation with a decision-maker can open the door to dozens of office ergonomics assessments. Compare that to marketing directly to an individual consumer—at best, you might book a single assessment. The leverage is night and day. In my latest episode of The Business of Ergonomics Podcast, I break down why identifying your ideal client avatar is Marketing 101 for ergonomists and why getting this wrong can stall your business growth. Here’s a sneak peek at what we cover: ✅ Why HR is your true client – and how shifting your focus from B2C to B2B unlocks consistent work. ✅ The four aspects of a client avatar – and how to dig into your client’s needs, wants, fears, and objections. ✅ The power of 90-day goals – why short, focused marketing sprints get better results than vague yearly goals. ✅ Daily actions that add up – small, consistent steps you can take to attract decision-makers and build your reputation. If you’ve been struggling to get more clients—or worse, spending time marketing to the wrong people—this episode will be a game-changer. Because once you know exactly who you’re speaking to, everything else in your business—from your website, to your social media posts, to your sales conversations—gets a whole lot easier. To get started with office ergonomics today, head to https://www.ergonomicshelp.com/office