The way we search online is changing: Generative Engine Optimization, AI, and new SEO approaches are shaping the future. People's search behavior has changed significantly using AI tools such as ChatGPT. Today, AI-based search queries already account for 10% and lead to better conversion rates. The "Generation Z of AI" is particularly transforming the SEO funnel, as it asks more sophisticated questions and prefers independent sources.Â
Geo in your online marketing strategy | Read the blog now!
The way we search online is changing: Generative Engine Optimization, AI, and new SEO approaches are shaping the future. People's search behavior has changed significantly using AI tools such as ChatGPT. Today, AI-based search queries already account for 10% and lead to better conversion rates. The "Generation Z of AI" is particularly transforming the SEO funnel, as it asks more sophisticated questions and prefers independent sources.Â
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