Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Neuromarketing - Where Brain Science and Marketing Meet · an hour ago · 3 views

In 1969, Robert Zajonc recruited 72 cockroaches and had the insects run a maze. Surprisingly, they had to do it in front of an audience. Even more surprisingly, the audience was other cockroaches. They were placed in clear plastic boxes next to the course. (The paper doesn’t say whether they urged the maze-runner to go […] The post Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer appeared first on Neuromarketing.