Long-term value drives new partnership extensions for Inter Milan and Como 1907

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Inter Milan and Como 1907 have reinforced their commercial strategies through renewed partnerships with Gattinoni and PokerStarsNews respectively, extending established relationships while placing greater emphasis on business engagement, fan activation and long-term value creation.

Inter have renewed and expanded their partnership with Italian travel group Gattinoni, extending a relationship that has spanned more than 15 years. The agreement will run through the 2026-27 season and the following two Serie A campaigns.

Gattinoni will continue as Inter’s official travel agency, while Gattinoni Business Travel will retain responsibility for the club’s corporate and business travel requirements. The expanded partnership will also deliver increased brand exposure through LED advertising and giant screens at San Siro, alongside visibility across Inter’s digital and social media platforms.

Franco Gattinoni – Presidente e Fondatore del Gruppo Gattinoni, said, “Returning to Inter’s side as their partner for business travel and as a sponsor for the next few seasons is a source of satisfaction for us. A partnership built and consolidated over the years has been renewed and strengthened, which will allow us to add further value to what we do in organising the away trips for the team. This collaboration represents a strategic chance to develop new relationships with the business world and to continue to innovate the offer of services dedicated to corporate travel, joining operational efficiency, a high quality of service and new business opportunities.”

The agreement further incorporates hospitality and networking opportunities, allowing Gattinoni to engage with Inter’s corporate ecosystem, partners and clients. The structure highlights how sponsorships are increasingly being developed as broader commercial platforms rather than solely branding arrangements.

Meanwhile, Como 1907 have extended their partnership with PokerStarsNews for the 2026-27 season, with the brand continuing as the club’s official sleeve partner on the men’s first-team playing shirts.

The renewed agreement will centre on fan engagement, content creation and innovative activations, with advanced data analytics also forming part of the partnership strategy. The objective is to develop more targeted interactions between the brand and Como’s expanding international supporter base.

The partnership, initially established during the 2025-26 season, featured several matchday activations, including PokerStarsNews serving as match sponsor for Como’s final home fixture against Parma.

Ryan Shelton, Como 1907 Chief Business Officer, said, “We are delighted to renew our partnership with PokerStarsNews as our official sleeve partner. This renewal is proof of the value of the work we have done together so far. Qualifying for the UEFA Champions League makes this a historic season for our club and supporters. Having a partner like PokerStarsNews by our side will enable us to create more engaging initiatives for our global community while continuing to celebrate our special bond with the city of Como.”

The renewal comes as Como prepares for a landmark campaign following qualification for the UEFA Champions League, providing PokerStarsNews with an opportunity to leverage the club’s growing international profile.

Together, the agreements demonstrate the continued evolution of football sponsorship, with clubs increasingly combining traditional visibility with hospitality, content, fan engagement, data and business-development opportunities to deliver deeper commercial value for partners.

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